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BACK TO HOME PAGE AFRICAN TRAVEL EXPERIENCES TRAVEL GUIDE MAGAZINE Bingley Trading. P.O.Box 3244. Cresta. 2118 . ck 2000/033382/23. Telephone: 27 11 478 3735 .Fax: 27 11 478 3735 Benefits of advertising in the African Travel Experiences Travel Guide Magazine 1. Link Panel option Link directly from your advertorial to newsletters, promotions, websites, email addresses, reservations, enquiries. Aside from the obvious benefits whereby your customer links to you directly, quickly and effectively, this also gives you the opportunity to market your product more effectively, by linking directly to promotions, newsletters, competitions from your advertorial. 2. Use images to sell tourism products. Image creates impact and cuts across all language and cultural barriers. Use images in your advertorial that say “I want to go there” I want to see that” I want to do that”. People are lazy to read. Make sure you have good images and that you are contactable and this will go a long way to marketing your tourism product. 3. We use the advertorial option to help you market your product. Use extra free space to increase bed nights by adding activities and attractions around your establishment. What can you do that is going to make your customer stay longer. Packaged deals and special offers work well. What are you going to do during the winter months when tourists traditionally don’t visit South Africa, although it is the best time for activities such as game viewing? 4. Aside from the 10 000 free magazines that we distribute to a targeted market with every publication, we also have an extensive campaign to introduce the free magazine in a downloadable format to thousands of people worldwide. Many of our databases are very targeted and we are continually working towards adding more databases. 5. We have been involved in research and projects in the tourism market for 4 years a. We are strongly aligned with tourism bodies at national, provincial and other levels b. Databases such as ATTA, APTA plus many more trade databases c. Other targeted databases total over a million – PLUS we have an international mail server to handle volumes such as this d. Extensive image library e. Extensive content library f. International server for effective downloads g. Strong electronic marketing skills base h. We are very skilled at this type of publishing. We have completed very large and successful projects such as KZN Wildlife – www.kznwildlife.com - See electronic brochures i. Our research team has done extensive work over a period of four years giving us good insight into tourism marketing and branding principals for Southern Africa |
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