african travel experiences general information


AFRICAN TRAVEL EXPERIENCES TRAVEL GUIDE MAGAZINE – rate sheet for March, April, May 2005 Bingley Trading. P.O.Box 3244. Cresta. 2118 . ck 2000/033382/23. Telephone: 27 11 478 3735 .Fax: 27 11 478 3735 Rate sheet: This is a special rate sheet for the March, April and May editions Our Rate sheets are divided into two sections: 1. Section 1 - standard advertising and listing - Listing options 1,2 and 3 - Half Page Advertisement - Full Page Advertisement 2. Section 2 – advertorial type advertising - 1 Page plus one page free, with or without link panel - 2 Pages plus two pages free, with or without link panel - 3 Pages plus three pages free, with or without link panel - 4 Pages plus four pages free, with or without link panel - 5 Pages plus five pages free, with or without link panel, plus 100 CD’s - Multiple establishments presented as a group in the Travel Guide Magazine, get a proportional amount of CD’s including only their own establishments for distribution at shows. The amount is ascertained when a proposal is done for the group We recommend that you speak to one of our consultants if you wish to go with the advertorial option. Charleen: Drakensberg and surrounds - 082 655 5747 Cherie: Durban and surrounds - 083 785 5710 Martin: Gauteng - 082 453 5915 Marisa: Other - 011 478 3735 This rate sheet covers the following three issues: ITB Focus – March issue Easter Holiday focus – April issue Indaba Focus – May issue The rates quoted exclude VAT The rates quoted are show special advertising rates The rates are quoted for one insertion of the big three This is followed by a rate for all three issues ( Less additional discount at approximately 18% ) Distribution: Each issue 10 000 magazines . Each issue 20 000 downloads, directed at the international travel and trade markets March issue focus: ITB – International and local April issue focus : Easter Holiday – Mostly local May issue focus : Indaba – Local, while concentrating on international trade visiting the Indaba For your perusal, we have 4 documents available on our website will give you more information about the African Travel Experiences Travel Guide Magazine. The documents include: 1. Benefits of using advertorial type advertising to market tourism products 2. References 3. General Information 4. Distribution Listing type advertisements: Listing options – 3 Options Option 1: Simple See Rovan Mountain Lodge - cream colour Text only Linked to website address – Click on web address Linked to email – Click on email address ITB or Easter or Indaba Rate: 295.00 Excl VAT Rate for all three issues : R 230.00 X 3 = R 690.00 Total Excl VAT Click here to book this option Option 2 : 1 picture, text and contact details See Rovan Mountain Lodge - green colour and Tembe Elephant Park Text plus all contact details Linked to website address – Click on web address Linked to email – Click on email address ITB or Easter or Indaba Rate : 355.00 Excl VAT Rate for all three issues : R 284.00 X 3 = R 852.00 Total Excl VAT Click here to book this option Option 3: Third Page Advertisement See Leopard Mountain Lodge Text, images, contact details Linked to website address – Click on web address Linked to email – Click on email address Standard Rate: R 860.00 ITB or Easter or Indaba Rate: 610.00 Excl VAT Rate for all three issues: R 485.00 X 3 = R 1455.00 Total Excl VAT Click here to book this option Full page option – 1 full page advertisement - 600 x 800 pixels, normal screen size Standard Rate: R 2690.00 Excl VAT ITB or Easter or Indaba Rate: R 2360.00 Excl VAT Rate for all three issues : R 1895.00 X 3 = R 5685.00 Total Excl VAT Full page 800 x 600 pixels – The advertisement covers the whole page Linked to website address – Click on web address. Linked to email – Click on email address Click here to book this option Half Page option Half Page Advertisement See ON AIR Text, images, contact details Linked to website address – Click on web address Linked to email – Click on email address Standard Rate: R 1495.00 ITB or Easter or Indaba Rate: 1195 .00 Excl VAT Rate for all three issues: R 965.00 X 3 = R 2895.00 Total Excl VAT Click here to book this option ADVERTORIAL OPTIONS We recommend that you speak to one of our consultants if you wish to go with one of these options. For every advertisement placed for advertorial purposes , we give you one page free Therefore, a one page advertorial will give you one page for your ad and one page for your editorial, or you can use your 2^nd page to add a link panel. The following example shows a link panel on the second page. We focus our advertising largely on advertorial type advertising. After years of research we have come up with a winning formula to market tourism products. Advertorial option 1 : One Page plus One Page Free Standard Rate: R 2950.00 ITB or Easter or Indaba Rate: R 2360.00 Excl VAT Rate for all three issues: R 1 885.00 X 3 = R 5655.00 Total Excl VAT Click here to book this option Advertorial option 2 : Two Pages plus two Pages Free Standard Rate: R 5 605.00 ITB or Easter or Indaba Rate: R 4485.00 Excl VAT Rate for all three issues: R 3585.00 X 3 = R 10 755.00 Total Excl VAT Click here to book this option Advertorial option 3 : Three Pages plus three Pages Free Standard Rate: R 8 850.00 ITB or Easter or Indaba Rate: R 6 650.00 Excl VAT Rate for all three issues: R 5 320.00 X 3 = R 15 960.00 Total Excl VAT Click here to book this option Advertorial option 4 : Four Pages plus Four Pages Free Standard Rate: R 11 800.00 ITB or Easter or Indaba Rate: R 8 850.00 Excl VAT Rate for all three issues: R 5 320.00 X 3 = R 21 240.00 Total Excl VAT Click here to book this option Advertorial option 5 : Five pages plus Five pages Free Standard Rate: R 14 750 .00 ITB or Easter or Indaba Rate: R 11 065 .00 Excl VAT plus 100 CD’s for own distribution Rate for all three issues: R 9075 .00 X 3 = R 27 225.00 Total Excl VAT Click here to book this option FREE CD’s for shows and promotions Groups with 10 pages or more advertorial Show CD's will have only the particular advertiser's pages 10 Pages – 100 Client only CD’s ( Advertorial option 5 ) 20 Pages – 250 Client only CD’s ( Advertorial option 5 x 2 ) Over 40 - 500 Client only CD’s